Understanding the Heat Map

An AI heat map predicts where your subscribers’ eyes will go. The AI analyzes your email's design and layout to show you where attention is naturally drawn.

On a heat map, hot areas are the parts of your email that get the most attention. The cold areas are the parts that people mostly ignore.

This gives invaluable insight into your email's visual hierarchy. This way, you'll know where to put the most important content in the right spot, like your main call-to-action button.

The heat map also shows you how far people scroll down your email. If people stop reading halfway, your email might be too long. This helps you get straight to the point and makes every part of your email work harder for you.

Step-by-Step Guide

1. Log in, run an Email Spam Test, and open the report.
2. Navigate to the Heat map checking tab.
3. Analyze the Hot and Cold Areas:
   • Hot Areas (Red, Orange, Yellow): These are the parts of your email that will receive the most attention.
   • Cold Areas (Green, Blue): These areas are likely to be scanned quickly or ignored.

Optimize Your Layout: If your main button or link is in a cold blue or green area, consider redesigning your email to move it to a hot red or orange area.