How to Improve Email Deliverability

Email deliverability is all about making sure your emails land in the inbox, not the spam folder. Unspam.email gives you the tools to find and fix problems. Here are some simple steps you can take to improve your email's chances of getting delivered:

1. Fix Your Technical Setup

This is the most important step. Email providers need to know your email is legitimate.

• Use SPF, DKIM, and DMARC: These are technical records that prove your email is coming from a trusted source and hasn't been changed.

2. Build a Good Reputation

Email providers give you a "sender score" based on your sending habits. A high score means you're trustworthy.

• Keep Your List Clean: Regularly remove old, invalid, or inactive email addresses. Sending to bad addresses will hurt your score.
• Send Emails Regularly: Avoid sending huge numbers of emails all at once. It's better to send a consistent amount over time.
• Check Your Engagement: If people are opening and clicking on your emails, it's a good sign. Email providers notice this and reward you with a better score.

3. Write Better Email Content

Even with a good technical setup, your content can trigger spam filters.

• Avoid "Spammy" Words: Don't use words like "free money" or "act now!" or use too many capital letters or exclamation points.
• Use a Mix of Text and Images: Emails that are just one big image often get flagged as spam.
• Check Your Links: Make sure all the links in your email work. Broken or suspicious links can be a red flag.
• Add an Unsubscribe Link: Make it easy for people to unsubscribe. This is better than them marking your email as spam, which seriously damages your reputation.