How to Improve My Email Spam Score

Your email spam score is a key indicator of your email's health and its likelihood of reaching the inbox. Unspam.email's Email Spam Test gives you this score, along with a detailed report to help you improve it. Here are some of the most common reasons for a poor spam score and how to fix them:

1. Content

What you say and how you say it matters. Spam filters look for certain patterns that are common in spam emails.

• Spam Trigger Words: Words like "free," "winner," "act now," or "guaranteed" are often red flags. Unspam.email will highlight these for you.
• Too Many Images: An email that is just one large image with no text is a common tactic for spammers. Make sure you have a good balance between text and images.
• Broken Links: Emails with broken or suspicious-looking links will be flagged. Always double-check your links.
• Bad HTML: Sloppy code can be a red flag for spam filters. Make sure your email template is clean and well-structured.

2. Technical Issues

These are the behind-the-scenes factors that a spam filter checks.

• Authentication: Make sure your SPF, DKIM, and DMARC records are correctly set up. These are like a digital ID for your email, proving to the receiving server that you are a legitimate sender.
• Reputation: Your sender IP and domain reputation are crucial. If you share an IP with someone who sends spam, your reputation can be hurt. The Unspam.email report will show you if your IP is on any blacklists.

3. Recipient Behavior

How your recipients interact with your emails is one of the biggest factors in your spam score.

• Spam Complaints: The number one thing that hurts your deliverability is when recipients mark your email as spam. Make it easy to unsubscribe to avoid this.
• Engagement: A high open rate and click-through rate tells email providers that your emails are wanted. A low engagement rate is a signal that your emails may not be relevant, which can lead to them being sent to spam.