Why Are My Emails Still Going to Spam?

It's frustrating when you've put time and effort into an email campaign, only to find out it's landing in the spam folder. Unfortunately, there's no single reason why this happens; it's usually a mix of different factors. Unspam.email's tests are designed to help you figure out the exact causes.

Here are the most common reasons why your emails might be flagged as spam:

1. Poor Sender Reputation

Your sender reputation is a score that email providers give you based on your past sending behavior. A bad reputation is one of the biggest reasons for poor deliverability.

• You're on a Blacklist: Your email server's IP address or domain might have been added to a blacklist, which tells email providers to block your emails. This can happen if you send a lot of spam or get many spam complaints.
• Low Engagement: Email providers watch how recipients interact with your emails. If people aren't opening or clicking, it signals that your emails aren't wanted, which can cause them to be sent to spam.

2. Content Problems

What's inside your email is just as important as who you are. Spam filters check your content for red flags.

• Spammy Words and Phrases: Certain words and phrases (like "free offer," "guaranteed money," "act now") are common in spam and can trigger filters.
• Poor Formatting: An email with a bad balance of text and images or messy code can look suspicious to a spam filter.

3. Technical Problems

These are the behind-the-scenes issues that can silently kill your deliverability.

• Lack of Authentication: Without proper records like SPF, DKIM, and DMARC, email providers can't be sure that your email is real. This makes it easy for spammers to impersonate you and for your emails to go to the junk folder.
• Broken Links: If your email has broken links, it can signal to a spam filter that your email is low-quality or potentially malicious.